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Winning Tips 2
Finding
Competitions
When you start looking for
competitions you soon develop an eye and find them lurking in all
sorts of places you hadn't noticed before. Keep a special look out
for the word ‘WIN’ flashed on products. Always check out
store-specific freebie magazines. Supermarkets, bookshops, chemists,
cinemas, music stores, banks, and petrol stations are the best bet
for competitions, but you can find them almost anywhere. Local
newspapers are another good source, particularly for the beginner,
as they generally attract fewer entrants. If you have children they
can be very helpful, we have found that a small monetary reward
improves their eyesight no end!
Be organised!
Don’t waste your time working on
a tiebreak until you have the qualifier, e.g., till receipt. This is
particularly important with perishable or seasonal goods with short
shelf-lives. Get all your competitions filed by closing date in a
system that allows the safe storage of qualifiers. Try using plastic
sleeves for each competition. Pop a sticky label in the top right
hand corner, and write on the closing date. Keep the competition
entry form inside together with the qualifier and a piece of paper
with the slogan 'intro' written at the top. Have the word limit
clearly marked. Use this paper for jotting down your slogan ideas,
and your eventual winner! File all your sleeves in a cardboard
folder dedicated to each month of the year. When your LWE (Long
White Envelope) arrives telling you that you have won, it is nice to
be able to check the details of your prize and slogan!
Read the small print!
Don't get yourself disqualified
through lack of attention to detail! Make sure you complete all of
the requested details, from the answers to the questions (sometimes
you can get so wrapped up in the slogan that you forget to tick the
answer to the rather obvious multiple choice question!), through
your personal details, to the box you might have to tick to say you
have enclosed the qualifier! Don't ever attach the till receipt to
the entry form, unless it specifically requests it, and don't forget
to circle the specific qualifying purchase on the till receipt
itself.
Keep it neat and legible
Don’t rely on a cheap biro, - get
yourself a decent FINE POINT ballpoint pen. A ‘fine’ point is
essential when you are trying to squeeze your answers into the
ridiculously small space allocated by a poorly designed Entry Form.
To be on the safe side, make sure it is black, and ALWAYS use
CAPITAL letters. Make it legible and neat, and if you make a
mistake, screw it up and complete another form. Altered entries will
be disqualified! Presentation is all in competition entries. You may
have thought of the best slogan the world has ever seen, but if the
judge can’t read it – you’ve just wasted your time.
More winning tips
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